Consumer behaviour & marketing strategy (Record no. 572934)

MARC details
000 -LEADER
fixed length control field 00480nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9
Terms of availability $32.95
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342 PET
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J Paul; Olson 'Jerry C
245 ## - TITLE STATEMENT
Title Consumer behaviour & marketing strategy
Statement of responsibility, etc. Peter, J Paul; Olson 'Jerry C
250 ## - EDITION STATEMENT
Edition statement 8 edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mc Graw hill
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 555 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note Modern Book Centre
Provenance (VM) [OBSOLETE] MBC-1240/08 dtd 30/08-2008
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behaviour
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 0.00   658.8342 PET IMK08054 25/10/2019 25/10/2019 Book