Commonsense direct and digital marketing (Record no. 572679)

MARC details
000 -LEADER
fixed length control field 00475nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8175543728
Terms of availability 495
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8D BIR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bird, Drayton,
245 ## - TITLE STATEMENT
Title Commonsense direct and digital marketing
Statement of responsibility, etc. Bird, Drayton,
250 ## - EDITION STATEMENT
Edition statement 5 edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Kogan Page Inda Pvt Ltd: New Delhi
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 434 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note Modern Book Centre
Provenance (VM) [OBSOLETE] MBC-2824/07 dtd 24/03/2008
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 495.00   658.8D BIR IMK07799 25/10/2019 25/10/2019 Book