B2B Brand Management (Record no. 571699)

MARC details
000 -LEADER
fixed length control field 00454nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 3540253602
Terms of availability GBP 39.95
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number R 658.8B KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip; Pfoertsch, Waldemar
245 ## - TITLE STATEMENT
Title B2B Brand Management
Statement of responsibility, etc. Kotler, Philip; Pfoertsch, Waldemar
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Springer Berlin Heidelberg: New York
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 357 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note
Provenance (VM) [OBSOLETE]
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 0.00   R 658.8B KOT IMK06819 25/10/2019 25/10/2019 Book