Marketing and branding: The Indian Scenario (Record no. 571606)

MARC details
000 -LEADER
fixed length control field 00417nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8131700976
Terms of availability 299
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8B RAM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ramesh Kumar, S
245 ## - TITLE STATEMENT
Title Marketing and branding: The Indian Scenario
Statement of responsibility, etc. Ramesh Kumar, S
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Pearson Education, Delhi
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 482 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note
Provenance (VM) [OBSOLETE]
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 16/07/2021 299.00   658.8B RAM IMK06726 16/07/2021 25/10/2019 Book