Marketing communications: Theory and practice (Record no. 569887)

MARC details
000 -LEADER
fixed length control field 00447nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8178660067
Terms of availability 295
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number R 380.3 KUM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, Niraj
245 ## - TITLE STATEMENT
Title Marketing communications: Theory and practice
Statement of responsibility, etc. Kumar, Niraj
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Himalaya Pub House: Mumbai
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent 560 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note Classic Books
Provenance (VM) [OBSOLETE] 474;29/04/04
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business communication
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 295.00   R 380.3 KUM IMK05007 25/10/2019 25/10/2019 Book