Handbook of strategic marketing communications: New ways to build and integrate communications (Record no. 569823)

MARC details
000 -LEADER
fixed length control field 00491nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number
Terms of availability 995
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.402M SMI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Smith, Paul, et al.
245 ## - TITLE STATEMENT
Title Handbook of strategic marketing communications: New ways to build and integrate communications
Statement of responsibility, etc. Smith, Paul, et al.
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Crest Publishing House, New Delhi
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent 300 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note
Provenance (VM) [OBSOLETE]
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 995.00   658.402M SMI IMK04943 25/10/2019 25/10/2019 Book