Marketing research: An applied orientation (Record no. 569769)

MARC details
000 -LEADER
fixed length control field 00446nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number
Terms of availability
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 MAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K
245 ## - TITLE STATEMENT
Title Marketing research: An applied orientation
Statement of responsibility, etc. Malhotra, Naresh K
250 ## - EDITION STATEMENT
Edition statement 4 edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Pearson Education (Singapore) Pte. Ltd., Delhi
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent 713+121 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note
Provenance (VM) [OBSOLETE]
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022   658.83 MAL IMK04889 25/10/2019 25/10/2019 Book