Marketing warfare (Record no. 569443)

MARC details
000 -LEADER
fixed length control field 00448nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 70582459
Terms of availability 195
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number S 658.8 RIE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ries, Al; Trout, Jack
245 ## - TITLE STATEMENT
Title Marketing warfare
Statement of responsibility, etc. Ries, Al; Trout, Jack
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Tata Mc Graw Hill: New Delhi
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent 216 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note Modern Book Centre
Provenance (VM) [OBSOLETE] WCD1026/03; 17/09/03
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 195.00   S 658.8 RIE IMK04563 25/10/2019 25/10/2019 Book