Multi - channel marketing: Maximizing market share with an integrated marketing strategy (Record no. 567067)

MARC details
000 -LEADER
fixed length control field 00460nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8170941814
Terms of availability 170
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8C TYN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tynan, Kevin B
245 ## - TITLE STATEMENT
Title Multi - channel marketing: Maximizing market share with an integrated marketing strategy
Statement of responsibility, etc. Tynan, Kevin B
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Vision Books: New Delhi
Date of publication, distribution, etc. 1994
300 ## - PHYSICAL DESCRIPTION
Extent 224 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note
Provenance (VM) [OBSOLETE]
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Channel marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 170.00   658.8C TYN IMK02187 25/10/2019 25/10/2019 Book