Advertising management: Concepts and cases (Record no. 565518)

MARC details
000 -LEADER
fixed length control field 00425nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 74517805
Terms of availability 96.00
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 MOH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mohan, Manendra
245 ## - TITLE STATEMENT
Title Advertising management: Concepts and cases
Statement of responsibility, etc. Mohan, Manendra
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Tata Mc Graw Hill: New Delhi
Date of publication, distribution, etc. 1990
300 ## - PHYSICAL DESCRIPTION
Extent 415 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note
Provenance (VM) [OBSOLETE]
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 96.00   659.1 MOH IMK00729 25/10/2019 25/10/2019 Book