Direct marketing: Strategy, planning, execution (Record no. 565413)

MARC details
000 -LEADER
fixed length control field 00427nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 71005889
Terms of availability $13.95
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8D NAS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Nash, Edward L
245 ## - TITLE STATEMENT
Title Direct marketing: Strategy, planning, execution
Statement of responsibility, etc. Nash, Edward L
250 ## - EDITION STATEMENT
Edition statement 2 edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mc Graw Hill: New York
Date of publication, distribution, etc. 1988
300 ## - PHYSICAL DESCRIPTION
Extent 445 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note
Provenance (VM) [OBSOLETE]
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Institute of Management Processing Center 07/01/2022 0.00   658.8D NAS IMK00624 25/10/2019 25/10/2019 Book