Advertising Management / (Record no. 498648)

MARC details
000 -LEADER
fixed length control field 00340nam a22001337a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788177588507
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number RAJ
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rajeev Batra
245 ## - TITLE STATEMENT
Title Advertising Management /
Statement of responsibility, etc. Rajeev Batra
250 ## - EDITION STATEMENT
Edition statement 5th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Pearson Education
Date of publication, distribution, etc. 2009
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Myers, John G & Aaker, David A
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Dept. of Psychology Dept. of Psychology General Stacks 12/01/2021   659.1 RAJ PSY7187 12/01/2021 12/01/2021 Book