Brand Equity on the wheels of Advertising (Record no. 497339)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00344nam a22001217a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789380164007 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
Item number | NOO |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Noopur Agarwal |
245 ## - TITLE STATEMENT | |
Title | Brand Equity on the wheels of Advertising |
Remainder of title | : a practical handbook on advertising and brand management |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | A.K. Publications |
Date of publication, distribution, etc. | 2009 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 295 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dept. of Psychology | Dept. of Psychology | General Stacks | 20/07/2020 | 658.827 NOO | PSY7203 | 20/07/2020 | 20/07/2020 | Book |