Advertising and Promotion (Record no. 497332)

MARC details
000 -LEADER
fixed length control field 00403nam a22001457a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070144965
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George
245 ## - TITLE STATEMENT
Title Advertising and Promotion
Remainder of title : an integrated marketing communications perspective
250 ## - EDITION STATEMENT
Edition statement 7th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw Hill Education
Date of publication, distribution, etc. 2009
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keyoor Purani
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Dept. of Psychology Dept. of Psychology General Stacks 19/07/2020   659.1 BEL PSY7181 19/07/2020 19/07/2020 Book