MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01376cam a2200349 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
21140845 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220106091417.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190819s2019 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2019302970 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781787567566 |
| Qualifying information |
(Print) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781787567573 |
| Qualifying information |
(Epub) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
a-ii--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD62.5 |
| Item number |
.R345 2019 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.110954 |
| Item number |
ANI.S |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ramesh, M. Anil, |
| Dates associated with a name |
1964- |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Start-up marketing strategies in India / |
| Statement of responsibility, etc. |
Dr. M. Anil Ramesh, Siva Sivani Institute of Management, India, Dr. Priya Grover, Symbiosis Centre for Management Studies, NOIDA Constituent of Symbiosis International (Deemed University), India, Dr. Sabyasachi Dasgupta, O.P. Jindal Global University, India. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Bingley ; |
| -- |
North America : |
| Name of producer, publisher, distributor, manufacturer |
Emerald Publishing, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2019] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 240 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
New business enterprises |
| Geographic subdivision |
India |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Entrepreneurship |
| Geographic subdivision |
India. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
origres |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
