Understanding Media: The Extensions of Man (Record no. 441324)

MARC details
000 -LEADER
fixed length control field 01131nam a22001217a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415253970
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Marshall McLuhan
245 ## - TITLE STATEMENT
Title Understanding Media: The Extensions of Man
250 ## - EDITION STATEMENT
Edition statement Special Indian Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Routledge Classics
Date of publication, distribution, etc. 2012
520 ## - SUMMARY, ETC.
Summary, etc. When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book

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