Brands, competition law and IP / (Record no. 373615)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02161cam a2200229 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781107103467 (hb : alk. paper) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 341.758 |
| Item number | DES.B |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Desai,Deven R,Ed. |
| 245 00 - TITLE STATEMENT | |
| Title | Brands, competition law and IP / |
| Statement of responsibility, etc. | edited by Deven R. Desai, Ioannis Lianos and Spencer Weber Waller. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | UK, |
| Name of publisher, distributor, etc. | Cambridge, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 270 pages ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes papers from two conferences jointly sponsored by the Institute for Consumer Antitrust Studies of Loyola University Chicago School of Law and the Centre for Law Economics and Society at University College London. -- Introduction. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction / Deven R. Desai, Ioannis Lianos and Spencer Weber Waller -- An introduction to the competitive effects of branding / Peter Davis and Kirsten Edwards-Warren -- Bayer or walgreen's? : the relationship of premium and value brands in the united states / James Langenfeld, Wenqing Li, and Sophie Yang -- The value of brands and the challenge of free riding / Tony Appleton and John Noble -- Brands, competition and antitrust law / Deven R. Desai and Spencer Weber Waller -- Brands and brand management : insights from marketing for antitrust / Gregory T. Gundlach & Joan M. Phillips -- Brands and market power : a bird's eye view / Daniel A. Crane -- The two sides of brand marketing : reconsidering competition law governing distribution restraints / Warren S. Grimes -- Brands, product differentiation and eu competition law / Ioannis Lianos -- Private labels, brands and competition law enforcement / Ariel Ezrachi and Ketan Ahuja -- Trademark dilution and the management of brands: implications of the trademark dilution revision act for marketing and marketing research / John D. Mittelstaedt -- Trademark law meets branding? / Ilanah Fhima -- Brands, firms and competition / Andrew Griffiths. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| Form subdivision | Congresses. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| Form subdivision | Congresses. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Trademarks |
| Form subdivision | Congresses. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Desai, Deven R., |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lianos, Ioannis, |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Waller, Spencer Weber, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dept. of Law | Dept. of Law | Processing Center | 16/11/2019 | 341.758 DES.B | LAW4697 | 16/11/2019 | 16/11/2019 | Book |