Advertising communications & promotion management (Record no. 332894)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00321nam a22001097a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071155144 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | ROS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rossiter, John R. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising communications & promotion management |
| Statement of responsibility, etc. | Rossiter, John R.; Percy, Larry |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Irwin McGraw Hill, |
| Date of publication, distribution, etc. | 1996. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dept. of Futures Studies | Dept. of Futures Studies | Processing Center | 20/11/2020 | 659.1 ROS | DFS2093 | 20/11/2020 | 20/11/2020 | Book |