Shooper marking: How to increase purchase decisions at the point of sale (Record no. 320972)

MARC details
000 -LEADER
fixed length control field 00449nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number
Terms of availability 395
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1'57 STA-S
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name STAHLBERG,Markus;MAILA,Ville
245 ## - TITLE STATEMENT
Title Shooper marking: How to increase purchase decisions at the point of sale
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Kogan Page India,ND
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note GBC,Tvpm
Provenance (VM) [OBSOLETE]
Condition of individual reels (VM) [OBSOLETE] 395
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising--Point of sale
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Dept. of Economics Dept. of Economics Processing Center 05/01/2022 395.00   659.1'57 STA-S ECN13461 25/09/2019 25/09/2019 Book