Right between the ears: How to Use Brain Science to Build Epic Brands (Record no. 297419)
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000 -LEADER | |
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fixed length control field | 01463nam a22001697a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780670094929 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
Item number | DAY-R |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Dayal, Sandeep |
245 ## - TITLE STATEMENT | |
Title | Right between the ears: How to Use Brain Science to Build Epic Brands |
Statement of responsibility, etc. | By Sandeep Dayal |
250 ## - EDITION STATEMENT | |
Edition statement | 1 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Haryana: |
Name of publisher, distributor, etc. | Penguin Random House India, |
Date of publication, distribution, etc. | c2021. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 258P. |
500 ## - GENERAL NOTE | |
General note | The book is at once absorbing and very informative. Understanding how big business is manipulating your own purchasing and consumption behaviour is enlightening to say the least - it is certainly very helpful and a prescribed read for anyone in marketing or any sort of business ! |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Part 1: How brain science is revolutionizing branding<br/>Part 2: How to design cognitive brands<br/>Part 3: How to execute cognitive Brands |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Right Between the Ears lays out an entirely new approach, based on years of development and real-world testing, that Dayal calls Cognitive Branding, for designing and building epic brands. He uses the theories of behavioural science to understand how to successfully market a brand, and has used his concept of 'cognitive branding' with top brands like Kraft, Phillips, Unilever and Mastercard to name just a few. That coding and decoding, the mantra for how to make connections in the brain that drive consumers to buy the chosen brands, is the Holy Grail that marketers seek, and Right Between the Ears delivers just that |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Dept. of Computational Biology and Bioinformatics | Dept. of Computational Biology and Bioinformatics | Processing Center | 23/09/2021 | 658.827 DAY-R | DCB3936 | 28/09/2021 | 28/09/2021 | Book |