The Fuzzy and the Techie: Why the Liberal Arts Will Rule the Digital World (Record no. 296715)

MARC details
000 -LEADER
fixed length control field 01690nam a22001457a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780670090846
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 384.30112 HAR-F
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Scott Hartley
245 ## - TITLE STATEMENT
Title The Fuzzy and the Techie: Why the Liberal Arts Will Rule the Digital World
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Portfolio / Penguin Random House
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent xvi,296p.
520 ## - SUMMARY, ETC.
Summary, etc. Scott Hartley first heard the terms 'fuzzy' and 'techie' while studying political science at Stanford University. If you had majored in the humanities or social sciences, you were a fuzzy. If you had majored in the computer sciences, you were a techie. This informal division quietly found its way into a default assumption that has misled the business world for decades-that it's the techies who drive innovation. But in this brilliantly contrarian book, Hartley reveals the counter-intuitive reality of business today: it's actually the fuzzies-not the techies-who are playing the key roles in developing the most creative and successful new business ideas. He looks inside some of the world's most dynamic new companies, reveals breakthrough fuzzy-techie collaborations, and explores how such associations are at the centre of innovation in business, education and government, and why liberal arts are still relevant in our techie world. This is a revelatory and original book, of particular importance in India where students are unduly pressurized to gain admission into institutes of technology in the hope that they will be at the forefront of change and innovation in the VUCA world.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Creative ability in business. Education, Humanistic -- Social aspects. Telecommunication -- Social aspects.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Dept. of Computational Biology and Bioinformatics Dept. of Computational Biology and Bioinformatics Processing Center 22/06/2018   384.30112 HAR-F DCB3403 22/06/2018 22/06/2018 Book