Outside Insight: Navigating a World Drowning in Data (Record no. 296635)

MARC details
000 -LEADER
fixed length control field 01632nam a22001457a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780241288269
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4038 LYS-O .GM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jorn Lyseggen
245 ## - TITLE STATEMENT
Title Outside Insight: Navigating a World Drowning in Data
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. [London] UK
Name of publisher, distributor, etc. Portfolio Penguin
Date of publication, distribution, etc. 2017
300 ## - PHYSICAL DESCRIPTION
Extent xix, 315 p. : illustrations ; 23 cm
520 ## - SUMMARY, ETC.
Summary, etc. "The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend, patent applications and more. As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind. Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes."-
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Knowledge management. Business intelligence. Data mining
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Dept. of Computational Biology and Bioinformatics Dept. of Computational Biology and Bioinformatics Processing Center 06/04/2018   658.4038 LYS-O .GM DCB3216 06/04/2018 06/04/2018 Book