Innovation: A Very Short Introduction (Record no. 295519)

MARC details
000 -LEADER
fixed length control field 01360nam a2200145Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199568901
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.064 DOD-I
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mark Dodgson
245 ## - TITLE STATEMENT
Title Innovation: A Very Short Introduction
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Oxford University Press
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent 148p.
520 ## - SUMMARY, ETC.
Summary, etc. What is innovation? How important is innovation in business? How can we use it to succeed? In the last 150 years our world has been transformed--largely due to innovation. Our parents were born into a world where television had yet to be invented, and there was no penicillin or frozen food. Our great grandparents began life in a world with no light bulbs, cars, telephones, or airplanes. This Very Short Introduction looks at what innovation is and why it can affect us so profoundly. It examines how it occurs, who stimulates it, how it is pursued, and what its outcomes are, both positive and negative. The book shows that innovation is hugely challenging and failure is common, yet it is essential to our social and economic progress. Mark Dodgson and David Gann also consider the extent to which our understanding of innovation has developed over the past century and how it might be used to interpret the global economy we all face in the future.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Technological innovations. Innovations. Innovations technologiques.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Dept. of Computational Biology and Bioinformatics Dept. of Computational Biology and Bioinformatics Processing Center 01/09/2015   338.064 DOD-I DCB2339 01/09/2015 19/07/2019 Book