Bad Science (Record no. 294954)

MARC details
000 -LEADER
fixed length control field 02365nam a2200157Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780007326761
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 500 GOL-B .PS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ben Goldacre
245 ## - TITLE STATEMENT
Title Bad Science
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Harper Perennial
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent 370p.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Matter -- Brain gym -- The progenium XY complex -- Homeopathy -- The placebo effect -- The nonsense du jour -- Dr Gillian McKeith PhD -- 'Pill solves complex social problem' -- Professor Patrick Holdford -- The doctor will sue you now -- Is mainstream medicine evil? -- How the media promote the public misunderstanding of science -- Why clever people believe stupid things -- Bad stats -- Health scares -- The media's MMR hoax.
520 ## - SUMMARY, ETC.
Summary, etc. Guardian columnist Dr Ben Goldacre takes us on a hilarious, invigorating and informative journey through the bad science we're fed by the worst of the hacks and the quacks... When Dr Ben Goldacre saw someone on daytime TV dipping her feet in an 'Aqua Detox' footbath, releasing her toxins into the water and turning it brown, he thought he'd try the same at home. 'Like some kind of Johnny Ball cum Witchfinder General', using his girlfriend's Barbie doll, he gently passed an electrical current through the warm salt water. It turned brown. In his words: 'before my very eyes, the world's first Detox Barbie was sat, with her feet in a pool of brown sludge, purged of a weekend's immorality.' Dr Ben Goldacre is the author of the 'Bad Science' column in the Guardian and his book is about all the 'bad science' we are constantly bombarded with in the media and in advertising. At a time when science is used to prove everything and nothing, everyone has their own 'bad science' moments - from the useless pie-chart on the back of cereal packets to the use of the word 'visibly' in cosmetics ads. This book will help people to quantify their instincts - that a lot of the so-called 'science' which appears in the media and in advertising is just wrong or misleading. Satirical and amusing - and unafraid to expose the ridiculous - it provides the reader with the facts they need to differentiate the good from the bad. Full of spleen, this is a hilarious, invigorating and informative journey through the world of 'bad science'.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Errors, Scientific -- Popular works. Science -- Popular works. sciences.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Dept. of Computational Biology and Bioinformatics Dept. of Computational Biology and Bioinformatics Processing Center 01/09/2015   500 GOL-B .PS DCB1614 01/09/2015 19/07/2019 Book