Transmedia television : (Record no. 292578)

MARC details
000 -LEADER
fixed length control field 01479nam a22001337a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789388912570
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 791.450
Item number CLA.T
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name M.J.Clarke
245 ## - TITLE STATEMENT
Title Transmedia television :
Remainder of title new trends in network serial production
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York : .
Name of publisher, distributor, etc. Bloomsbury,
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 242
520 ## - SUMMARY, ETC.
Summary, etc. Faced with what many were calling a dying medium, US network television producers became much more aggressive in seeking out alternative business and artistic models in the beginning of this century. Most significantly, many of these producers turned to the emerging field of transmedia (ancillary texts in comicbooks, novels and new media) as a way to bolster and support television products. In this book, the author examines four such programs (24, Alias, Heroes and Lost) and investigates how transmedia was incorporated into both the work and the art of network television production. Split into two complementary parts, the book first paints a picture of how transmedia producers were, or were not, incorporated into creative decision-making centers of these serialized programs. The second section explains how the presence of off-site transmedia texts begins to alter the very narrative construction of the on-air series themselves. Including interviews with the transmedia workers, this groundbreaking study extends the field of television studies into brand new areas, and brings a 'dying medium' into the 21st Century. Publisher's note.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Dept. of Communication and Journalism Dept. of Communication and Journalism Processing Center 27/11/2019   791.450 CLA.T DCJ6253 27/11/2019 27/11/2019 Book