Aaker on branding - 20 principles that drive success (Record no. 291897)

MARC details
000 -LEADER
fixed length control field 00242nam a2200097 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 AAK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name David Aaker
245 ## - TITLE STATEMENT
Title Aaker on branding - 20 principles that drive success
Statement of responsibility, etc. David Aaker
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Sage
Date of publication, distribution, etc. 2015
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Dept. of Communication and Journalism Dept. of Communication and Journalism Processing Center 29/10/2019 1 658.827 AAK DCJ5566 15/07/2022 15/07/2022 29/10/2019 Book