Brand Building Advertising Concepts and Cases (Record no. 291311)

MARC details
000 -LEADER
fixed length control field 00415nam a2200145 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240423063715.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240423b |||||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency DCJ
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658
Item number PAR.B
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name M.G.Parameswaran
245 ## - TITLE STATEMENT
Title Brand Building Advertising Concepts and Cases
Statement of responsibility, etc. M.G.Parameswaran
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Tata McGraw Hill Education Private Limited, New Delhi
Date of publication, distribution, etc. 2001
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Dept. of Communication and Journalism Dept. of Communication and Journalism General Stacks 29/10/2019   658 PAR.B DCJ4979 29/10/2019 29/10/2019 Book