Measuring Advertsing Effectiveness (Record no. 287179)

MARC details
000 -LEADER
fixed length control field 00251nam a2200097 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Darrell Blaine Lucas
245 ## - TITLE STATEMENT
Title Measuring Advertsing Effectiveness
Statement of responsibility, etc. Darrell Blaine Lucas
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mc Graw - Hill, New York
Date of publication, distribution, etc. 1963
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Barcode Date last seen Price effective from Koha item type
        Dept. of Communication and Journalism Dept. of Communication and Journalism Processing Center 29/10/2019   DCJ370 29/10/2019 29/10/2019 Book