Marketing management: Strategies and programs (Record no. 286700)

MARC details
000 -LEADER
fixed length control field 00471nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 71008314
Terms of availability $9.95
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 GUI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Guiltinan, Joseph P; Paul, Gordon W
245 ## - TITLE STATEMENT
Title Marketing management: Strategies and programs
Statement of responsibility, etc. Guiltinan, Joseph P; Paul, Gordon W
250 ## - EDITION STATEMENT
Edition statement 4 edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mc Graw Hill: New York
Date of publication, distribution, etc. 1991
300 ## - PHYSICAL DESCRIPTION
Extent 449 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note
Provenance (VM) [OBSOLETE]
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Source of classification or shelving scheme Copy number
        Dept. of Commerce Dept. of Commerce Processing Center 16/11/2021     658.8 GUI.M COM393 16/11/2021 16/11/2021 Book Dewey Decimal Classification 1
        Institute of Management Institute of Management Processing Center 04/01/2022 0.00   658.8 GUI IMK00702 25/10/2019 25/10/2019 Book