Marketing management: Strategies and programs (Record no. 286700)
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000 -LEADER | |
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fixed length control field | 00471nam a2200181 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 71008314 |
Terms of availability | $9.95 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 GUI |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Guiltinan, Joseph P; Paul, Gordon W |
245 ## - TITLE STATEMENT | |
Title | Marketing management: Strategies and programs |
Statement of responsibility, etc. | Guiltinan, Joseph P; Paul, Gordon W |
250 ## - EDITION STATEMENT | |
Edition statement | 4 edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Mc Graw Hill: New York |
Date of publication, distribution, etc. | 1991 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 449 p |
490 ## - SERIES STATEMENT | |
Series statement | |
500 ## - GENERAL NOTE | |
General note | |
590 ## - LOCAL NOTE (RLIN) | |
Local note | |
Provenance (VM) [OBSOLETE] | |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme | Copy number |
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Dept. of Commerce | Dept. of Commerce | Processing Center | 16/11/2021 | 658.8 GUI.M | COM393 | 16/11/2021 | 16/11/2021 | Book | Dewey Decimal Classification | 1 | ||||||
Institute of Management | Institute of Management | Processing Center | 04/01/2022 | 0.00 | 658.8 GUI | IMK00702 | 25/10/2019 | 25/10/2019 | Book |