Principles of marketing/ (Record no. 286360)
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000 -LEADER | |
---|---|
fixed length control field | 00464nam a2200169 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781292220178 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | KOT |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip |
245 ## - TITLE STATEMENT | |
Title | Principles of marketing/ |
Statement of responsibility, etc. | Philip Kotler, Gary Armstrong and Marc Oliver Opresnik. |
250 ## - EDITION STATEMENT | |
Edition statement | 17th edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | UK: |
Name of publisher, distributor, etc. | Pearson, |
Date of publication, distribution, etc. | 2018. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 733 pages. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Armstrong, Gary |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Opresnik, Marc Oliver |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Copy number |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dept. of Commerce | Dept. of Commerce | Processing Center | 06/10/2021 | 5683.02 | 658.8 KOT.P | COM8674 | 06/10/2021 | 06/10/2021 | Book | 1 | |||||
Institute of Management | Institute of Management | Processing Center | 03/12/2020 | 5543.84 | 658.8 KOT | IMK15807 | 14/02/2022 | 03/12/2020 | Book |