Principles of marketing/ (Record no. 286360)

MARC details
000 -LEADER
fixed length control field 00464nam a2200169 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292220178
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Principles of marketing/
Statement of responsibility, etc. Philip Kotler, Gary Armstrong and Marc Oliver Opresnik.
250 ## - EDITION STATEMENT
Edition statement 17th edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. UK:
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2018.
300 ## - PHYSICAL DESCRIPTION
Extent 733 pages.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Opresnik, Marc Oliver
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Copy number
        Dept. of Commerce Dept. of Commerce Processing Center 06/10/2021 5683.02   658.8 KOT.P COM8674 06/10/2021 06/10/2021 Book 1
        Institute of Management Institute of Management Processing Center 03/12/2020 5543.84   658.8 KOT IMK15807 14/02/2022 03/12/2020 Book