Behavioral economics : (Record no. 286094)

MARC details
000 -LEADER
fixed length control field 01577cam a22002178i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138228900 (hbk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138228917 (pbk)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 330.019 COR.B
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Corr, Philip J.,
245 10 - TITLE STATEMENT
Title Behavioral economics :
Remainder of title the basics /
Statement of responsibility, etc. Philip Corr and Anke Plagnol.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2019.
300 ## - PHYSICAL DESCRIPTION
Extent pages cm.
490 0# - SERIES STATEMENT
Series statement The basics
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note What is behavioral economics and why is it important? -- The ascent and dissent of economics -- Econ: homo economicus -- Human: more homer (simpson) than homo economicus -- Manners, monkeys and moods -- Nudge: whys, ways and weasels -- Sell! the commercial (and political) world of persuasion.
520 ## - SUMMARY, ETC.
Summary, etc. "This is the first book to provide a rigorous yet accessible overview of behavioral economics, a growing field that attempts to uncover the psychological processes which mediate the economic decisions we make. Acknowledging that people are swayed by biases and emotions, and don't necessarily have access to good memories or perfect numeracy, behavioral economics challenges the assumptions of informed self-interest within mainstream economic theories. Whether used by paternalist governments to shape our behavior or advertisers and marketers to sell more products, its insights are important and far-reaching, and this is the perfect primer for anyone wishing to understand the key principles"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Economics
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Plagnol, Anke C.,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Dept. of Commerce Dept. of Commerce Processing Center 08/07/2021 16.99   330.019 COR.B COM8962 05/12/2023 1 08/07/2021 Book