Modern marketing : principles and practices (Record no. 285303)
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000 -LEADER | |
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fixed length control field | 00447nam a2200181 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | |
Terms of availability | 350 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 PIL |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Pillai, R S N; Bagavathi |
245 ## - TITLE STATEMENT | |
Title | Modern marketing : principles and practices |
Statement of responsibility, etc. | Pillai, R S N; Bagavathi |
250 ## - EDITION STATEMENT | |
Edition statement | 4 edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | S Chand & Co., New Delhi |
Date of publication, distribution, etc. | 2012 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 592 p |
490 ## - SERIES STATEMENT | |
Series statement | |
500 ## - GENERAL NOTE | |
General note | |
590 ## - LOCAL NOTE (RLIN) | |
Local note | Dreamtech |
Provenance (VM) [OBSOLETE] | D |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Source of classification or shelving scheme | Copy number |
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Dept. of Commerce | Dept. of Commerce | Processing Center | 11/11/2020 | 520.00 | 658.8 PIL.M | COM 8745 | 11/11/2020 | 11/11/2020 | Book | Dewey Decimal Classification | 1 | ||||||
Institute of Management | Institute of Management | Processing Center | 04/01/2022 | 350.00 | 1 | 658.8 PIL | IMK11181 | 11/03/2022 | 07/03/2022 | 25/10/2019 | Book |