Complete marketer : 60 essential concepts for marketing excellence (Record no. 285292)

MARC details
000 -LEADER
fixed length control field 00519nam a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number
Terms of availability 1295
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number R 658.8 MCD
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm, Meldrum, Mike
245 ## - TITLE STATEMENT
Title Complete marketer : 60 essential concepts for marketing excellence
Statement of responsibility, etc. McDonald, Malcolm, Meldrum, Mike
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Kogan Page Inda Pvt Ltd: New Delhi
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 322 p
490 ## - SERIES STATEMENT
Series statement
500 ## - GENERAL NOTE
General note
590 ## - LOCAL NOTE (RLIN)
Local note Cosmo Books Pvt. Ltd.
Provenance (VM) [OBSOLETE] 218 dtd 18/07/2014
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Source of classification or shelving scheme Copy number
        Dept. of Commerce Dept. of Commerce Processing Center 10/11/2020 1295.00   658.8 MCD.C COM 7856 10/11/2020 10/11/2020 Book Dewey Decimal Classification 1
        Institute of Management Institute of Management Processing Center 04/01/2022 1295.00   R 658.8 MCD IMK13303 25/10/2019 25/10/2019 Book