Advertising media workbook and sourcebook / (Record no. 285156)
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000 -LEADER | |
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fixed length control field | 00604cam a2200181 i 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780765640949 (pbk. : alk. paper) |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.13 KEL.A |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kelley, Larry D., |
245 10 - TITLE STATEMENT | |
Title | Advertising media workbook and sourcebook / |
Statement of responsibility, etc. | Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan. |
250 ## - EDITION STATEMENT | |
Edition statement | Fourth edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York: |
Name of publisher, distributor, etc. | Routledge/ |
Date of publication, distribution, etc. | 2015. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | ix, 370 pages; |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising media planning. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising media planning |
Form subdivision | Problems, exercises, etc. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Sheehan, Kim. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Jugenheimer, Donald W. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Not For Loan | Non-fiction | Dept. of Commerce | Dept. of Commerce | Processing Center | 22/10/2020 | R 659.13 KEL.A | COM 7687 | 22/10/2020 | 1 | 22/10/2020 | Book |