Advertising media workbook and sourcebook / (Record no. 285156)

MARC details
000 -LEADER
fixed length control field 00604cam a2200181 i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780765640949 (pbk. : alk. paper)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.13 KEL.A
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kelley, Larry D.,
245 10 - TITLE STATEMENT
Title Advertising media workbook and sourcebook /
Statement of responsibility, etc. Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan.
250 ## - EDITION STATEMENT
Edition statement Fourth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. Routledge/
Date of publication, distribution, etc. 2015.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 370 pages;
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising media planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising media planning
Form subdivision Problems, exercises, etc.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Sheehan, Kim.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jugenheimer, Donald W.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Not For Loan Non-fiction Dept. of Commerce Dept. of Commerce Processing Center 22/10/2020   R 659.13 KEL.A COM 7687 22/10/2020 1 22/10/2020 Book