Marketing research: An applied orientation (Record no. 282592)
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000 -LEADER | |
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fixed length control field | 00475nam a2200145 4500 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.83 MAL-M5 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Malhotra, Naresh K and Dash, Satyabhushan |
245 ## - TITLE STATEMENT | |
Title | Marketing research: An applied orientation |
Statement of responsibility, etc. | Malhotra, Naresh K and Dash, Satyabhushan |
250 ## - EDITION STATEMENT | |
Edition statement | 5 Edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Pearson Education (Singapore) Pvt.. Ltd., New Delhi |
Date of publication, distribution, etc. | 2009 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 814 p |
490 ## - SERIES STATEMENT | |
Series statement | |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Market research and analysis--Marketing management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Dept. of Commerce | Dept. of Commerce | Processing Center | 04/01/2022 | 658.83 MAL-M5 | COM05316 | 24/10/2019 | 24/10/2019 | Book |