Consumer behaviour for marketing managers (Record no. 278717)

MARC details
000 -LEADER
fixed length control field 00410nam a2200145 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342 FEN-C
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Fenwick, Ian and Quelch, John A
245 ## - TITLE STATEMENT
Title Consumer behaviour for marketing managers
Statement of responsibility, etc. Fenwick, Ian and Quelch, John A
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Allyn & Bacon Inc, Boston
Date of publication, distribution, etc. 1984
300 ## - PHYSICAL DESCRIPTION
Extent 484 p
490 ## - SERIES STATEMENT
Series statement
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behaviour--Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Dept. of Commerce Dept. of Commerce Processing Center 04/01/2022   658.8342 FEN-C COM00612 24/10/2019 24/10/2019 Book