Planning and Management of Advertising and Marketing (Record no. 225194)

MARC details
000 -LEADER
fixed length control field 00357nam a22001337a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789387985384
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number PRA.P
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pradhan, B K
245 ## - TITLE STATEMENT
Title Planning and Management of Advertising and Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Jaipur
Name of publisher, distributor, etc. Horizon Press
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Extent 272 Pages
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising and Marketing of Products
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Campus Library Kariavattom Campus Library Kariavattom Processing Center 24/08/2021   659.1 PRA.P UCL29928 24/08/2021 24/08/2021 Book