Big Data for Managers : Creating Value (Record no. 225053)

MARC details
000 -LEADER
fixed length control field 01304nam a22001337a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138593084
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 005.7
Item number MAL.B
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malviya , Atal;
-- Malmgren ; Mike
245 ## - TITLE STATEMENT
Title Big Data for Managers : Creating Value
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. NewYork
Name of publisher, distributor, etc. ROUTLEDGE
Date of publication, distribution, etc. 2019
300 ## - PHYSICAL DESCRIPTION
Extent 161p
500 ## - GENERAL NOTE
General note In today's fast growing digital world, the web, mobile, social networks and other digital platforms are producing enormous amounts of data that hold intelligence and valuable information. Correctly used it has the power to create sustainable value in different forms for businesses. The commonly used term for this data is Big Data, which includes structured, unstructured and hybrid structured data. However, Big Data is of limited value unless insightful information can be extracted from the sources of data. The solution is Big Data analytics, and how managers and executives can capture value from this vast resource of information and insights. This book develops a simple framework and a non-technical approach to help the reader understand, digest and analyze data, and produce meaningful analytics to make informed decisions. It will support value creation within businesses, from customer care to product innovation, from sales and marketing to operational performance.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Campus Library Kariavattom Campus Library Kariavattom Processing Center 04/08/2021   005.7 MAL.B UCL31010 04/08/2021 04/08/2021 Book