Quantitative research methods in consumer psychology : (Record no. 224663)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02003cam a2200193 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138182691 (hb : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138182721 (pb : alk. paper) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83420721 |
| Item number | QUA.Q |
| 245 00 - TITLE STATEMENT | |
| Title | Quantitative research methods in consumer psychology : |
| Remainder of title | contemporary and data-driven approaches / |
| Statement of responsibility, etc. | edited by Paul M. W. Hackett. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New york |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 414 pages : |
| Other physical details | illustrations (black and white) ; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface / Paul M. W. Hackett -- Quantitative research : its place in consumer psychology / Cathrine Jansson-Boyd -- Using contemporary quantitative techniques / Or Shkoler -- Measurement theory and psychological scaling / Daniel P. Hinton and Tracey Platt -- Identify, interpret, monitor and respond to quantitative consumer data on social media / Amy Jauman -- Alternative research methods: introducing market sensing : a qualitative and interpretive perspective on research / David Longbottom and Alison Lawson -- Big data : data visualization and quantitative research apps / Vaidas Lukosius and Michael R. Hyman -- Exploring ways of extracting insights from big data / Peter Steidl -- Contemporary approaches to modeling the consumer / Debbie Isobel Keeling -- Connectionist modelling of consumer choice / Max Greene, Peter Morgan, and Gordon Foxall -- Uniting theory and empirical research : market research and marketing sensing / Melvin Prince, Constantinos-Vasilios Priporas, Gillie Gabay, and Howard Moskowitz -- Ethical issues in conducting psychological research / David B. Resnik -- A user-friendly practical guide to preparing data for analysis / Kerry Rees -- Integrating and writing up data driven quantitative research : from design to result presentation / Paul M. W. Hackett, Lydia Lu and Paul M. Capobianco -- Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Quantitative research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hackett, Paul, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Campus Library Kariavattom | Campus Library Kariavattom | Processing Center | 08/07/2021 | 658.83420721 QUA.Q | UCL30501 | 08/07/2021 | 08/07/2021 | Book |