Start-up marketing strategies in India/ (Record no. 224336)

MARC details
000 -LEADER
fixed length control field 00565cam a22001695a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781787567566
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.402
Item number STA.S
245 00 - TITLE STATEMENT
Title Start-up marketing strategies in India/
Statement of responsibility, etc. edited by M. Anil Ramesh, Priya Grover and Sabyasachi DasGupta.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. United Kingdom:
Name of publisher, distributor, etc. Emerald Publishing,
Date of publication, distribution, etc. 2019.
300 ## - PHYSICAL DESCRIPTION
Extent 240 pages.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic marketing management
Geographic subdivision India
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element New business enterprises
Geographic subdivision India
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ramesh, M. Anil, Ed.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Grover, Priya, Ed.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name DasGupta, Sabyasachi, Ed.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Collection code
        Campus Library Kariavattom Campus Library Kariavattom General Stacks 25/03/2021     658.402 STA.S UCL30328 03/01/2022 26/03/2021 Book Non-fiction
        Institute of Management Institute of Management Processing Center 04/02/2021 6766.50   658.402M STA IMK16411 04/02/2021 04/02/2021 Book