Start-up marketing strategies in India/ (Record no. 224336)
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000 -LEADER | |
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fixed length control field | 00565cam a22001695a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781787567566 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.402 |
Item number | STA.S |
245 00 - TITLE STATEMENT | |
Title | Start-up marketing strategies in India/ |
Statement of responsibility, etc. | edited by M. Anil Ramesh, Priya Grover and Sabyasachi DasGupta. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | United Kingdom: |
Name of publisher, distributor, etc. | Emerald Publishing, |
Date of publication, distribution, etc. | 2019. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 240 pages. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Strategic marketing management |
Geographic subdivision | India |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | New business enterprises |
Geographic subdivision | India |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ramesh, M. Anil, Ed. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Grover, Priya, Ed. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | DasGupta, Sabyasachi, Ed. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Collection code |
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Campus Library Kariavattom | Campus Library Kariavattom | General Stacks | 25/03/2021 | 658.402 STA.S | UCL30328 | 03/01/2022 | 26/03/2021 | Book | Non-fiction | ||||||
Institute of Management | Institute of Management | Processing Center | 04/02/2021 | 6766.50 | 658.402M STA | IMK16411 | 04/02/2021 | 04/02/2021 | Book |