Strategic brand management: building, measuring and managing brand equity (Record no. 218269)

MARC details
000 -LEADER
fixed length control field 00292nam a22001097a 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8343
Item number KEL.S
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
245 ## - TITLE STATEMENT
Title Strategic brand management: building, measuring and managing brand equity
250 ## - EDITION STATEMENT
Edition statement 3
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. 2012
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Campus Library Kariavattom Campus Library Kariavattom Processing Center 04/10/2017   658.8343 KEL.S UCL14772 04/10/2017 04/10/2017 Book