Brand challenge: Adapting branding to sectorial imperatives (Record no. 205044)

MARC details
000 -LEADER
fixed length control field 00259nam a22000977a 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KOM.B
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kartikeya Kompella
245 ## - TITLE STATEMENT
Title Brand challenge: Adapting branding to sectorial imperatives
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Kogan page
Date of publication, distribution, etc. 2015
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Non-fiction Campus Library Kariavattom Campus Library Kariavattom Processing Center 17/12/2015   658.827 KOM.B UCL21505 17/12/2015 17/12/2015 Book