Marketing Management 14e: A south Asian perspective (Record no. 200211)

MARC details
000 -LEADER
fixed length control field 00348nam a22001217a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131767160
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT.M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Philip Kotler
245 ## - TITLE STATEMENT
Title Marketing Management 14e: A south Asian perspective
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Pearson education
Date of publication, distribution, etc. 2013
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer value
-- Marketing- strategies and plans
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Non-fiction Campus Library Kariavattom Campus Library Kariavattom Processing Center 13/02/2015   658.8 KOT.M UCL17080 13/02/2015 13/02/2015 Book