Marketing Management 14e: A south Asian perspective (Record no. 200211)
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000 -LEADER | |
---|---|
fixed length control field | 00348nam a22001217a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788131767160 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | KOT.M |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Philip Kotler |
245 ## - TITLE STATEMENT | |
Title | Marketing Management 14e: A south Asian perspective |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi |
Name of publisher, distributor, etc. | Pearson education |
Date of publication, distribution, etc. | 2013 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Customer value |
-- | Marketing- strategies and plans |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Non-fiction | Campus Library Kariavattom | Campus Library Kariavattom | Processing Center | 13/02/2015 | 658.8 KOT.M | UCL17080 | 13/02/2015 | 13/02/2015 | Book |