Advertising and Integrated Brand Promotion/ (Record no. 192956)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00383 a2200145 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789386668639 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Source of Number | cc |
| Classification number | X:513 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | O'Guinn, Thomas Clayton etc. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Integrated Brand Promotion/ |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Cengage Learning India |
| Year of publication | 2019 |
| Place of publication | Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | 407p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Kerala University Library | Kerala University Library | 11/02/2020 | 13 | 538.23 | X:513 Q51 | 314608 | 699.00 | General |