Experiential Marketing: Consumer Behavior, Customer Experience and the 7Es (Record no. 192213)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00391 a2200133 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781138293151 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Source of Number | cc |
| Classification number | X:51 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Batat, Wided |
| 245 ## - TITLE STATEMENT | |
| Title | Experiential Marketing: Consumer Behavior, Customer Experience and the 7Es |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Routledge Taylor & Francis group |
| Year of publication | 2019 |
| Place of publication | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | 277p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Kerala University Library | Kerala University Library | 29/01/2020 | 3 | 3193.92 | X:51 Q9 | 313888 | 3895.03 | General |