Integrated marketing communications/ (Record no. 187874)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00354 a2200133 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780199464852 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Source of Number | cc |
| Classification number | X:51:(1:3) |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Dutta, Kirti |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated marketing communications/ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Oxford University Press, |
| Year of publication | 2016 |
| Place of publication | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | 489p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Kerala University Library | Kerala University Library | 10/03/2018 | 4 | 505.75 | X:51:(1:3) Q6 | 307708 | 595.00 | General |