Integrated advertising, promotion, and marketing communications / (Record no. 187589)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00419 a2200157 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781292222691 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Source of Number | cc |
| Classification number | 1:3:(X:51) |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Clow, Kenneth E |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated advertising, promotion, and marketing communications / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Pearson, |
| Year of publication | 2018 |
| Place of publication | London |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baac,Donald |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | cd attached |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Kerala University Library | Kerala University Library | 01/03/2018 | 17 | 4507.91 | 1:3:(X:51) Q8 | 307246 | 5497.45 | General |