Influence of selected psychographic factors on (Record no. 182134)

MARC details
000 -LEADER
fixed length control field 00517nab a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170811c99999999xx |||||||||||| ||und||
245 ## - TITLE STATEMENT
Title Influence of selected psychographic factors on
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Belief and culture
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Brand preference
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term FMCG psychographic factors
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Lifestyle values
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Brand positioning
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Journal Article
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sanjay Mishra
300 ## - PHYSICAL DESCRIPTION
Extent 11-17
773 ## - HOST ITEM ENTRY
Title Global Jourrnal of Business Management
Related parts Vol. 7 No. 2 (December) 2013
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Serial Enumeration / chronology Total Checkouts Date last seen Price effective from Koha item type
        Kerala University Library Kerala University Library 13/08/2017 Vol. 7 No. 2 (December) 2013   13/08/2017 13/08/2017 Journal Article