Promotional marketing (Record no. 154799)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00445nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749472467 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Mullin, Roddy |
| 245 ## - TITLE STATEMENT | |
| Title | Promotional marketing |
| Sub Title | How to create, implement and integrate campaigns that really work / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Name of publisher | KoganPage , |
| Year of publication | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxi+265 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General |
| 923 ## - | |
| -- | 20151219 |
| -- | SBS-T/334 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Kerala University Library | Kerala University Library | 05/01/2016 | Southern Book Star | X:51-8 Q4 | 300229 | 12/08/2017 | General |