Global marketing (Record no. 153654)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00390nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071318204 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Alon, Ilanetc |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing |
| Sub Title | Contemporary theory, practice, and cases / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | McGraw-Hill , |
| Year of publication | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxi+602 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General |
| 923 ## - | |
| -- | 20141008 |
| -- | 2172 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Kerala University Library | Kerala University Library | 22/12/2014 | TBS Publishers&Distributors | X:51.1 Q3 | 297947 | 12/08/2017 | General |